It’s no secret that technologies are amplifying the dose of entertainment for guests in theme parks. And Digital Signage technologies are no exception. However, its benefits aren’t limited to providing a superior customer experience to guests.
Because Digital Signage also makes advertising and promotion very easy and flexible. You can broadcast new offers, rides, and games with a single click. It lets you change the park’s theme and display it anytime. So you’re always ready to experiment.
But such an efficient usage of Digital Signage is possible when it’s operated using a good theme park management system.
So in this article, we have explained how Digital Signage can benefit theme park businesses.
1. More interactive Wayfinders that cost less
Map posters don’t attract eyes when they get fade by constant weathering. And handing out Map flyers when crowds enter gates is expensive and causes paper waste.
Whereas Digital signage attracts 400 % more views than static map posters. It also has less operating cost in the long run. So digital signage Wayfinders would be a more effective way of guiding visitors amid the maze of game booths, rides, and food stalls spread across acres of land.
Moreover, the theme park management system collects real-time data. The system analyses these data to show the location of each attraction on Digital Signage, along with recommending the best routes for visitors. Also enables you to alter the best route advice to manage foot traffic.
2. Smart handling of your promotions and offers
You can schedule promotions on Digital Signages using Park management software according to the rush hours. So enabling you to capture the most views on them. And the software allows you to change these promotions anytime; hence you can keep the venue flexible.
Furthermore, you can set up different zones using digital signage screens, enabling you to promote the right things in the right places. For example, you can place special offers or limited deals near eateries or retail stores, which will be difficult to ignore by the guests.
3. Dynamic Food Menu boards
After some fun hours, visitors usually look for a grand meal. But guests find it hard to choose one or two special dishes among many available in the eateries. So with the help of Dynamic Food menu boards, you can showcase bestsellers and the finest dishes to make meal choosing easy for customers.
Moreover, the theme park management system updates the item’s availability by picking real-time data from the network. So the digital menu works in tandem with the actual supply of the items without your staff’s involvement.
4. Personalized guest experience
Personalized elements in theme parks can boost revenue by up to 15 percent. And Digital Signage can deliver these personalizations. For that, the theme park management system would pick the usage patterns of guests. Then you can display personalized information in Digital Signages based on this info.
For example, the locker management software installed in interactive digital signage kiosks displays the location of the locker when customers scan their wristbands or cashless cards in it.
5. Efficient Ticketing and queue management with digital signage ticketing kiosks
Guests can check out ride timings, safety protocols, and closing hours from the kiosk itself when buying tickets.
And the integrated theme park management network provides mobile phone tickets by scanning the QR code through the kiosks. The kiosk also makes buying RFID tags, balance checking and recharging quick and easy. This eliminates long queues by increasing ticketing efficiency. Leading to better queue management.
6. Increase customer satisfaction
You can use Digital Signage to show visuals of the latest rides when guests wait in line. It builds anticipation in the guest’s mind for what’s coming next. It lessens the impatience that builds up during the waiting and reduces the perceived wait time. This leads to lesser crowd problems and line-cutting.
Moreover, you can provide games and activities for all age groups using touchscreen digital signage. Or use outdoor TVs to display short films. So waiting becomes a time of enjoyment for guests. All these make the park environment more entertaining. Resulting in increased customer satisfaction.
7. Extra revenue with third-party advertising
On average, people have spent 6.4 hours in theme parks. And guests spent much of this time looking around while standing in queues. So businesses can capitalize on the wandering attention to increase their brand awareness. And according to studies, Digital Signage is over 47 per cent more effective in increasing brand awareness.
So you can sell advertising space to businesses that share the same target audience as yours. It’ll boost the ROI of your Digital Signage Network.
Wrapping Up: How Digital Signage Software Can Help Your Amusement Park Business?
So Digital Signage enhances the dose of entertainment for your visitors. At the same time, it boosts business revenue by making advertising, offers, and promotions more effective. But you need to leverage the right theme park management system to get the most out of Digital Signages.
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