Those days are gone when there was a high possibility of capturing a large chunk of market share by outspending your competitors. Yes, creativity had a role, but success often came in proportion to the dollar spent.
However, marketing is more complicated in today’s digital world. People want to build relationships rather than being marketed to some product/service.
91% of B2B companies have blogs, 84% of B2B executives are influenced by social media for making purchasing decisions, and there are other acronyms- PPC, SEO, CRO, and CTA to take care of for B2B marketing.
So there’s a lot to take care of when it comes to getting started in digital marketing for a B2B business which can easily overwhelm you.
This article will describe just two of the most effective digital marketing strategies for your B2B business. We’ll cover how to begin your journey and ways to track your efforts. We’ll also share resources for you to get more in-depth information about each strategy.
In the end, your understanding of the basics of marketing strategies for B2B businesses will be solid, and hopefully, you’ll have a clear path to start your journey.
Strategy1: Create Content that’s detailed and Useful for your target customers:
Content marketing is one of the most accepted forms of digital marketing in which content is created and shared to promote a brand in a non-explicit way.
It should be considered that every company is creating a chunk of content at the end of the day. As of 2022, more than 7.5 million blog posts are published daily. This seems like a large amount of content.
So how could you possibly stand out with so much content out there?
The apparent good news is that most of that content is either rehashed, reworded, or adds nothing new. Hence those are nothing but crap content.
So boring and basic content will not help unless you do something different with your content marketing strategy and create useful content to stand out.
You can do that by creating long-form posts and well-researched and in-depth guides. Take, for example, this guide on social media marketing for small businesses from sprout social.
Many features of this post help it stand out. First, the title is clear, and the ensuing ‘table of content’ tells the reader what to expect.
Then you can see the hyperlinks in the left margin, allowing readers to navigate to specific sections easily. Maybe you already know what social goals you want to achieve but want to know about social media tools.
The hyperlinks enable easy navigation for the reader to specific topics very easily.
Moreover, the bullet points numbered lists, and bold texts make the content easy to skim.
Sproutsocial also included internal links to other sources as well as inserted many statistics to help the reader understand.
So create long-form content to answer your target audience’s questions without worrying about the length. Create 2000+ word blogs like this click funnel review page from dreamgrow if it fits well for answering questions as this length ideally gets more share and traffic as per hubspot data.
It’s a bit time-sensitive to create these types of guides. You may not have the time or writing skills to work on yourself.
Consider hiring a B2B content marketing company like beamcontent or B2B freelance writers who can work to create detailed guides to inform and educate your audience.
Strategy 2: Linkedin for B2B business
Of the 87 million Millennials that use Linkedin, 11 million are decision-makers in businesses.
That’s a lot of decision-makers. But are B2B businesses capitalizing on it and reaping the rewards?
Well, yes.
96% of B2B businesses use Linkedin for content marketing. And 89% of B2B businesses use Linkedin for B2B lead generation through social media.
Diving deep into the Linkedin user’s demographics, you can see that 24-34 is the largest age group that uses it.
As for the platform’s global reach, 75% of its users are located outside of the US, helping a B2B business get a massive international reach.
Once you start using Linkedin for content marketing and lead generation, you can use the analytics in Linkedin business to find out which content works best for you.
You can use social media tools like Buffer to create batch content by scheduling posts. So that you can create and schedule all your content in one go and then focus your time on other activities.