Amplemarket vs Apollo.io — Comparison 2026
A detailed side-by-side comparison based on our hands-on reviews. Last updated July 11, 2026.
Apollo.io wins this comparison with a rating of 8.7/10. Apollo.io is best for sales teams and sdrs wanting data and outreach together., with pricing from Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026. Amplemarket (rated 8.4/10) is better for mid-market and enterprise sales teams..
Amplemarket
The enterprise end of the cluster — powerful, but not self-serve.
Try AmplemarketFeature-by-Feature Comparison
| Feature | Amplemarket |
Apollo.io ★ Our Pick |
|---|---|---|
| Our Rating | 8.4/10 | 8.7/10 |
| Best For | Mid-market and enterprise sales teams. | Sales teams and SDRs wanting data and outreach together. |
| Starting Price | $600/mo annual (Startup, 2 users ≈ $300/user/mo) — verified Jul 10, 2026 | Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026 |
| Free Plan | ✗ No | ✓ Yes |
| What It Does | AI sales engagement: data, multichannel outreach, and deliverability in one. | B2B database plus outreach and dialer in one platform. |
| Our Verdict | The enterprise end of the cluster — powerful, but not self-serve. | The data-first all-rounder — strongest free plan in the cluster. |
| Try It Free | Try It Free |
Which One Should You Choose?
Choose Amplemarket if...
You're mid-market and enterprise sales teams. and need ai sales engagement: data, multichannel outreach, and deliverability in one..
Rated 8.4/10 · From $600/mo annual (Startup, 2 users ≈ $300/user/mo) — verified Jul 10, 2026
Choose Apollo.io if...
You're sales teams and sdrs wanting data and outreach together. and need b2b database plus outreach and dialer in one platform..
Rated 8.7/10 · From Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026 · Free plan available
Detailed Overviews
Amplemarket — 8.4/10
Amplemarket is an all-in-one, AI-driven sales-engagement platform combining contact data, multichannel outreach, and deliverability tooling. It targets mid-market and enterprise sales teams and starts at $600/month (annual) for two users, with higher tiers priced through sales.
Apollo.io — 8.7/10
Apollo.io combines a large B2B contact database with sales engagement and a dialer, so teams can find and reach prospects in one tool. Its free plan makes it a common starting point for SDRs, with paid plans from $49/user/month.
Frequently Asked Questions
Is Amplemarket better than Apollo.io?
Apollo.io scores higher (8.7/10 vs 8.4/10). Choose Apollo.io if you're sales teams and sdrs wanting data and outreach together.; choose Amplemarket if you're mid-market and enterprise sales teams..
Which is cheaper, Amplemarket or Apollo.io?
Amplemarket starts at $600/mo annual (Startup, 2 users ≈ $300/user/mo) — verified Jul 10, 2026 (free plan: no). Apollo.io starts at Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026 (free plan: yes).
Can I switch from Amplemarket to Apollo.io easily?
Most SaaS tools offer data export features. Check both tools' documentation for import/export capabilities. Many also offer migration assistance for paid plans.