Lemlist vs Apollo.io — Comparison 2026
A detailed side-by-side comparison based on our hands-on reviews. Last updated July 11, 2026.
Apollo.io wins this comparison with a rating of 8.7/10. Apollo.io is best for sales teams and sdrs wanting data and outreach together., with pricing from Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026. Lemlist (rated 8.2/10) is better for smbs and agencies prioritizing personalization..
Feature-by-Feature Comparison
| Feature | Lemlist |
Apollo.io ★ Our Pick |
|---|---|---|
| Our Rating | 8.2/10 | 8.7/10 |
| Best For | SMBs and agencies prioritizing personalization. | Sales teams and SDRs wanting data and outreach together. |
| Starting Price | Free plan available; Email Pro $79/user/mo ($63 annual) — verified Jul 10, 2026 | Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026 |
| Free Plan | ✓ Yes | ✓ Yes |
| What It Does | Personalization-first multichannel outreach with a lead database. | B2B database plus outreach and dialer in one platform. |
| Our Verdict | Best when reply rate beats send volume. | The data-first all-rounder — strongest free plan in the cluster. |
| Try It Free | Try It Free |
Which One Should You Choose?
Choose Lemlist if...
You're smbs and agencies prioritizing personalization. and need personalization-first multichannel outreach with a lead database..
Rated 8.2/10 · From Free plan available; Email Pro $79/user/mo ($63 annual) — verified Jul 10, 2026 · Free plan available
Choose Apollo.io if...
You're sales teams and sdrs wanting data and outreach together. and need b2b database plus outreach and dialer in one platform..
Rated 8.7/10 · From Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026 · Free plan available
Detailed Overviews
Lemlist — 8.2/10
Lemlist is a multichannel outreach tool known for deep personalization — dynamic images, video, and landing pages — plus a lead database and warmup. It fits SMBs and agencies that win on reply rate over raw volume, and offers a limited free plan.
Apollo.io — 8.7/10
Apollo.io combines a large B2B contact database with sales engagement and a dialer, so teams can find and reach prospects in one tool. Its free plan makes it a common starting point for SDRs, with paid plans from $49/user/month.
Frequently Asked Questions
Is Lemlist better than Apollo.io?
Apollo.io scores higher (8.7/10 vs 8.2/10). Choose Apollo.io if you're sales teams and sdrs wanting data and outreach together.; choose Lemlist if you're smbs and agencies prioritizing personalization..
Which is cheaper, Lemlist or Apollo.io?
Lemlist starts at Free plan available; Email Pro $79/user/mo ($63 annual) — verified Jul 10, 2026 (free plan: yes). Apollo.io starts at Free plan; Basic $49/user/mo annual ($59 monthly) — verified Jul 10, 2026 (free plan: yes).
Can I switch from Lemlist to Apollo.io easily?
Most SaaS tools offer data export features. Check both tools' documentation for import/export capabilities. Many also offer migration assistance for paid plans.